Pulse Opinion: Nigerian artists should get it right with foreign features
Blowing up in America or even building pragmatically is not black and white, and it requires calculation.
Like with most cases where Nigerian artists feature American artists, Yemi Alades collaboration with Rick Ross suggests she should thread carefully tnot to fall where her predecessors did.
Here is why...
Have you ever been sad about an ‘I told you so’ moment that you hoped you would be wrong about? Maybe not, and I wish I was that conceited.
In 2016, I was stuck in a Law firm, supposedly serving my father-mother-land in undersized khakis with fake swag when Wizkid dropped ‘Shabba,’ his feature with French Montana, Trey Songz and Chris Brown.
I tweeted that the song was going to be a pointless and fruitless in his quest for a maiden hit in America.
I also remember tweeting that as a cross-over act, seeking and creating a successful song in the American market requires more than featuring supposed heavyweights acts like French Montana, Trey Songz and Chris Brown. That's aside the song itself being trash.